Hi needsleep,
The simple answer to your question is that your sagging issues (either virtual sagging which is the result of foam softening and the loss of comfort and support but isn’t visible when you aren’t on the mattress or visible sagging or impressions which are visible when you aren’t on the mattress) is very common with major brand mattresses or any mattress (such as the Novaform mattresses) that uses lower quality and less durable materials that don’t meet the foam quality/durability guidelines here. Unfortunately mattress warranties don’t cover foam softening even though the premature loss of comfort and support is the most common reason that you will need to buy a new mattress and they also don’t cover visible impressions that are less than the warranty exclusions. there is more about mattress warranties in post #174 here. This is the reason that I would avoid the major brands or any mattress that uses either lower quality or “unknown” materials that would be a weak link in the mattress (see the guidelines here)
The best place to start your research and avoid these types of issues is the mattress shopping tutorial here which includes all the basic information, steps, and guidelines that can help you make the best possible choice … and perhaps more importantly know how and why to avoid the worst ones.
The tutorial post includes several links to some of the better online options I’m aware of (in the optional online step) that includes many different types of mattresses in a wide range of budgets that would be well worth considering if you are looking at online options and many of these have good return options as well so that you can make sure that a mattress is a good match for you in terms of PPP (Posture and alignment, Pressure relief, and Personal preferences).
If you let me know your city or zip code I’d also be happy to let you know about any of the better options or possibilities I’m aware of in your area as well.
Outside of PPP … the most important part of the value of a mattress purchase is durability and the durability and useful life of a mattress depends on its construction and the type and quality of the materials inside it regardless of the name of the manufacturer on the label so I would always make sure that a retailer or manufacturer you are considering is willing and able to provide you with the information listed here so you can compare the materials and components to the quality/durability guidelines before making any purchase
Two of the most important links in the tutorial that I would especially make sure you read are post #2 here which has more about the different ways to choose a suitable mattress (either locally or online) that is the best “match” for you in terms of “comfort” and PPP that can help you assess and minimize the risks of making a choice that doesn’t turn out as well as you hoped for and post #13 here which has more about the most important parts of the “value” of a mattress purchase which can help you make more meaningful quality/value comparisons between mattresses in terms of suitability (how well you will sleep), durability (how long you will sleep well), and the overall value of a mattress compared to your other finalists (based on all the parts of your personal value equation that are most important to you).
I would agree that you many need to “reset” how you are looking for a mattress.
The first “rule” of mattress shopping is to always remember that you are the only one that can feel what you feel on a mattress and there are too many unknowns, variables, and personal preferences involved that are unique to each person to use a formula or for anyone to be able to predict or make a specific suggestion or recommendation about which mattress or combination of materials and components or which type of mattress would be the best “match” for you in terms of “comfort” or PPP or how a mattress will “feel” to you or compare to another mattress based on specs (either yours or a mattress) or “theory at a distance” that can possibly be more accurate than your own careful testing (hopefully using the testing guidelines in step 4 of the tutorial) or if you can’t test a mattress in person then your own personal sleeping experience (see mattress firmness/comfort levels in post #2 here).
I or some of the more knowledgeable members of the site can certainly help you to narrow down your options, help you focus on better quality/value choices that are available to you either locally or online, help you identify any lower quality materials or weak links in a mattress you may be considering, act as a fact check, answer many of the specific questions you may have along the way that don’t involve what you will “feel” on a mattress, and help with “how” to choose but only you can decide which specific mattress or combination of materials is the best match for you based on all the parts of your personal value equation that are most important to you. I would be very skeptical of anyone who claims that they have some kind of crystal ball that can predict which specific mattress you will sleep best on with any certainty. It just doesn’t exist.
If you follow the steps in the tutorial one at a time you will have the best possible chance of making a successful purchase in terms of suitability, durability, and value.
Phoenix