Is Naturelle Organic Beds misleading?

Hi, I’m in Ontario and I’d like to replace 5 mattresses with something that has no vocs and obviously buying 5 as economical as possible. There is a place called Naturelle near me and I read some concerning posts regarding them but they are far less expensive than the others in my area. My number 1 concern is that the latex is actually synthetic and not natural as they claim. Can anyone speak to that concern?

Thank so much

It seems you’re not alone in questioning this, as on this page there are three questions all asking basically the same thing. They clearly state that their latex is organic and that certifications are shown on their site. You should be aware that such organic latex is only of the Dunlop variety, since Talalay can be either “natural” or blended (which includes some synthetic) but not certified organic. Hope this helps!

  • Bill

Thanks so much for your help. I had heard concerns about this company possibly not using what they claim and that the certificates were not actually issued to them. I wasn’t concerned with thier customer service but I was concerned that the latex they claim is natural is actually not. I hope it turns out they are selling actual natural Dunlop latex as the price is great

If they are using GOLS latex as stated the latex itself will have a sticker that says it’s GOLS Certified. Ask them to provide a picture of that label. If they use zippered covers then it’s easy to verify for yourself. Ask them also who the manufacturer is because most dunlop factories do NOT make GOLS certified latex. You can google that company to verify if they make it or not.

Naturelle offers GOLS (Global Organic Latex Standard) thru our Partner Latex Green Private Ltd…that’s a quote from thier website. I’m wondering what that means exactly.

Wow thanks so this looks like maybe all the negative stuff about Naturelle not using natural latex is not based on facts.

Hey Piper.J and others,

Thanks for the post. I just checked the certifications and the Eco-Institute certificate is for Lien A in Vietnam. Lien A is a good company with good products, but it’s not GOLS certified and Lien A does not try to claim this. Naturelle makes it seem like this in their website copy - “Our Dunlop supplier, Has achieved Eco Institute certification for the purity of their organic latex.”

Secondly, the Gols certificate is for latex from the Sri Lankan company Latex Green. Of course just because a matress brand has a GOLS certificate does not mean they make mattresses with GOLS certified latex. These certificates are good, but anyone can use it on their website.

It is a well-known fact with industry insiders that there are a lot of companies “selling” GOLS certified latex, but the importing data does not verify this same amount of volume.

Ken from Arizona Premium stated:

This label will be on every core they have in stock, it’s very easy to take pictures of this label, just ask them to send it out and please upload it to the site. I would be very cautious with this claim, too many red flags, in my humble opinion.

Thanks,
Sensei

Thanks sensei,

I will absolutely do that.

This came from thier website I guess it could be any matress though

I recieved an email stating the label will be on the matress I order. Can anyone confirm the above photo is the proper label?

Also what’s the risk in buying from a company such as this if they are misleading? Dangerous chemical?

That just means they buy their latex from Latex Green, the same company we used to buy from but we couldn’t get consistent supply and had to move elsewhere. They are a good company and do make GOLS latex.

The Latex Green name is right on the GOLS sticker so this is what is should look like. Does it come with a zippered cover so you can verify?

Hey Piper.j et al,

I moved this thread to the General mattress questions, thanks @Arizona for helping, but makes sense to have over here.

After consulting with a few people, a company can get GOLS certified latex with or without a certificate, the sticker is a sticker. Lots of companies have latex from multiple sources and anyone can take a picture of a label, and show people, it is not some form of ironclad proof.

It’s not an issue of a consumer receiving bad chemicals, lots of really great latex producers do not have GOLS certification, it’s a question about business ethics, misinformation and the risks associated with it. If the information is questionable, what else is questionable. Has this company been in business under another name and have had issues. I will research some more on this company and then post any other developments.

@Piper.j, you uploaded that pic really fast and said it was on the website. After you said that, a friend fo mine did a search and a reverse image search and this picture was not on the site?

Additionally, I want to state the other issue is having two different certificates ECO Institute and GOLS from two different latex companies but making it seem likes it’s all the same latex.

Thanks,
Sensei

Thanks Sensei

I got the picture when I googled the company and it said photos by owner. They also emailed a picture. Which I’ll try to attach. They said the sticker would be on any latex I ordered from them. I’d be very interested to know any information you find as they sell alot of "natural latex"mattresses at a reduced price. Very tempting. They also have a build your own matress option where you just get slabs of latex which could really save money as you could put 2 6inch slabs together for $1400 approximately, making a nice 12inch matress.

That’s a screen shot of my Google search then I clicked on photos

Hey Piper.j,

For me it’s not relevant what kind “deal” they have because I would have no idea what I am going to get. It’s easy to have good prices when you buy from anyone that has a deal. Again its about business ethics. As I said here is one example of misleading information, I will list out other examples of misleading information. I am reminded me of a quote - “If it looks like a pig, sounds like a pig, acts like pig, don’t be mistaking, it is a pig!”

Lien A cert:

Latex Green Cert:

Absolutely true. I’m really concerned with chemicals in the matress and it would be wasted money if I bought what I thought was healthy only to find out it wasn’t.

ok then…you’re a good representative

I also want to add the link to the Better Business Bureau - Naturelle BBB page

Ooof, a C rating, that’s disappointing. As other people have stated it is a risk.

Also, please don’t quote a service or price from them on this forum or thread, it’s prmotional, unless we are linking to our trusted mattress members

Oops sorry