Hi chicago77,
There is more about the most important parts of the value of a mattress purchase in post #13 here that can help you make more meaningful comparisons between mattresses.
Outside of PPP (Posture and alignment, Pressure relief, and Personal preferences) which is all about how well you will sleep on a mattress, the most important part of the “value” of a mattress purchase is the quality and durability of the materials inside it which is all about how long you will sleep well.
In terms of durability and the useful life of a mattress, a mattress is only as good as its construction and the quality/durability of the materials inside it regardless of the name of the manufacturer on the label and I would always make sure that you know the density of any memory foam and polyfoam in any mattress you are considering before making a purchase so you can make sure that there aren’t any lower quality or “unknown” materials or weak links in the mattress before you purchase it (see this article). Regardless of how it may feel in a showroom, the price of the mattress, or how well you may sleep on it initially … there is little value in purchasing a mattress that will only maintain the comfort and support which is the reason you purchased it for a few months or a few years before you need to replace it and the loss of comfort and support isn’t covered by mattress warranties (see post #174 here).
I would also be aware that the “engineered latex” in the Broyhill mattresses is polyfoam and isn’t latex at all.
Buying a mattress that uses lower quality or “unknown” materials that would be a weak link in the mattress and the belief that a mattress warranty is a reliable way to assess the durability or useful life of a mattress before you need to buy a new one is one of the leading causes of buyers remorse much too quickly after a purchase.
You can read some comments about Bob’s Discount Furniture in post #4 here.
The first place to start your research is the mattress shopping tutorial here which includes all the basic information, steps, and guidelines that can help you make the most suitable, the most durable, and the best “value” choice in your budget range … and perhaps more importantly will also help you know how and why to avoid the worst ones.
I’m not sure where you are in south eastern MA but post #2 here includes the better local options or possibilities I’m aware of in your general area (subject to the quality/value guidelines that I linked).
Phoenix