I always find it interesting to take a look at some of the new offerings that seem to create such a buzz in the mattress market. Not long ago it was the Dr Breus mattress which was more often than not being promoted as a 100% latex mattress when of course a simple look at the law tag would make clear that it was anything but … with only a little bit of latex hidden inside it. In addition to this of course … the “story” of sleeping cooler which was its major selling point was because of the Celsion latex and the outlast ticking which are available in many mattresses in the market place at much lower prices. This story though created a huge buzz in the industry for a while until consumers realized that they were not getting what they thought they were paying for … in spite of the “famous person” endorsement that is so often used to sell mattresses at an inflated price. In this case the national manufacturer was International Bedding Corporation,
Now … Serta has introduced the iComfort mattress with the “revolutionary” new gel memory foam (and in some models “slow recovery” latex). This “revolutionary” new memory foam somehow justifies a price which averages between $1374 and $1599 for the queen Genius model with 2.75" of the Gel Memory foam, 2" of “support” foam, and then 6" of comfortlast foam core. I guess the higher prices are to leave room for “bargaining”.
Now lets compare this to something similar. The Gel memory foam in this mattress is made by Avanced Urethane Technologies/Sleep Innovations as you can see here, which is available under the brand name NovaForm at Costco. If you look at the Costco website, you will see the Novaform Gel memory foam Queen mattress here for $599.99.
ADMIN NOTE:Removed 404 page link | Archived Footprint 1: sleepinnovations.com/gel/#gel-technology |Archived Footprint 2: costco.com/Browse/Product.aspx?Prodid=11621572&whse=bc&Ne=5000001%204000000&N=4018920%204294967224&Mo=0&No=0&Nr=P_CatalogName:BC&Ns=P_Price|1||P_SignDesc1&lang=en-us&ecat=bc|93|1924&topnav=
Granted, it does have 1/4" less of the “revolutionary” gel memory foam but it has a little more support foam poly underneath and is 12" thick overall. Fairly similar. Of course there is also a possibility that the foam densities of the gel memory foams are slightly different since neither mentions this specifically (EDIT: the iComfort uses @ 5lb memory foam while the Novaform uses @4lb) . Do these minor differences justify an almost $800 price difference (or more) for 2 mattresses using very similar materials in almost the same amounts? In my view of course the answer is NO.
This is another of so many examples of why we recommend local manufacturers with shorter supply chains who actually put quality and value into their mattresses rather than just attach high prices to them hoping that consumers will believe that the brand name somehow justifies what they are paying.
It’s sad that so many people will “trust” the name or what they’re being excitedly told by a salesperson enough that they will actually buy this mattress … and think they got a “deal” if they manage to bargain their way into a little bit of a discount.
Phoenix