The Serta iComfort mattress ... what's the buzz

[phoenix]

Hi Reb_enfilade,

However I was wondering what your thoughts were on why Serta continues to choose to use 1lb density foam in their icomfort series beds? Does it really save them that much money on their bottom line? I mean to compromise the reputation of your “top of the line” series of beds is really a bad business move.

It cannot be that expensive to put a higher density foam in these beds. Especially for a company this size.

I can’t speak for Serta of course but in general it’s because they cost less (which improves margins) and because they can since consumers in general (and most retailers for that matter) don’t know any better and have little idea about the quality of the materials in the mattresses they are either buying or selling.

It’s also not just Serta because most of the major brands also use lower quality/density materials in their mattresses. You can read more about this in many posts throughout the forum such as post #12 here and post #404 here and post #3 here.

I browsed Serta’s website and looked at the reviews for a bunch of the icomfort series beds ie: Genius and Savant. If you look at the negative reviews 75% of them talk about how the bed was great for about 6 months to one year and then how it started to sag. Again this is very puzzling to me for a company this size to make such a simple mistake.

It’s not a “mistake” as much as by design. They are well aware that these materials are less durable. A mattress that doesn’t last as long will need to replaced more quickly which will also increase sales and profits.

Phoenix